AI Visibility Index for
E-Commerce Brands
AI Visibility Index for
E-Commerce Brands
See which e-commerce and retail brands AI actually recommends
Filters
For the week of 16 Mar 2026 - 22 Mar 2026
Top 3 E-Commerce Brands in Apparel & Fashion
Apparel & Fashion ranges from outerwear to basics. Since sizing varies by brand, shoppers rely on AI to recommend accurate fits, suggest outfits, and ensure items look and fit as expected. This index focuses on the top 3 product categories: Shirts & Tops, Pants & Bottoms and Jackets & Coats.
1st
Levi's
77.8%
Visibility Score
2nd
Carhartt
44.5%
Visibility Score
3rd
Patagonia
33.4%
Visibility Score
Visibility score shows how often the merchant is mentioned in LLM responses over time. Higher score indicates greater visibility.
Apparel & Fashion also includes Activewear & Sports Clothing, Sleepwear, Fashion Accessories and more.
Top 10 E-Commerce Stores in Apparel & Fashion
Discover your brand's AI Visibility and Ranking scores across AI shopping platforms using Parcel Perform's proprietary engine.
| Visibility Rank | Brand | Visibility | LLM Ranking |
|---|---|---|---|
1st | Levi's | 77.8% | 2.9 |
2nd | Carhartt | 44.5% | 2.5 |
3rd | Patagonia | 33.4% | 1.9 |
4th | The North Face | 22.3% | 2.6 |
5th | Barbour | 22.3% | 1.8 |
6th | Nike | 22.3% | 2.5 |
7th | Wrangler | 22.3% | 2.9 |
8th | Hanes | 22.3% | 2.8 |
9th | Adidas | 22.3% | 2.8 |
10th | Izod | 11.2% | 2.2 |
Find out your e-commerce brand's AI ranking
AI Commerce Visibility:
Found by AI. Chosen by Shoppers.
AI Commerce Visibility:
Found by AI. Chosen by Shoppers.
Generic AI visibility doesn't drive e-commerce sales. Turn your brand, products, and delivery experience into #1 AI mentions.
Top 3 Product Categories in Apparel & Fashion
Explore the top product categories using Parcel Perform's proprietary engine to analyze real questions shoppers ask AI, and see exactly which brands are winning visibility.
Your top categories deserve a deeper look
Our full report includes a tailored analysis that goes beyond what's shown here
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![[Hero Image][AI Commerce Visibility] Banner - Hero Image](https://images.ctfassets.net/s384oqk42kco/7hDhASdisAZBVhwZhIqxfo/11dc4a341ac95f800ca751ccbda8b3d4/ai-commerce-hero-image.png?w=960&q=100)
Top Prompts in Apparel & Fashion
These sample prompts are generated by Parcel Perform's proprietary engine, utilizing our database of real, e-commerce relevant questions that shoppers ask AI platforms.
Your prompts deserve a deeper look
Our full report includes a tailored analysis that goes beyond what's shown here
Get Your Custom InsightsWhat is AI Commerce Visibility?
AI Commerce Visibility measures how well your e-commerce brand shows up, gets ranked, and is recommended when shoppers use AI to research, compare, and decide what to buy.
Metric Definitions
Visibility
Shows how often the merchant is mentioned in LLM responses over time. Higher score indicates greater visibility.
LLM Ranking
Shows the merchant's ranking score across different LLMs based on how prominently they appear in responses. Higher scores indicate better rankings and greater visibility in LLM outputs.
Measure your AI Visibility across
Gemini
Perplexity
ChatGPT
More AI platforms coming soon...
Frequently Asked Questions
What is the AI Visibility Index for E-Commerce Brands?
Parcel Perform’s AI Visibility Index is the first AI ranking built specifically for the e-commerce market. It shows which brands AI recommends when consumers research products, tracking platforms like ChatGPT, Perplexity, and Gemini to rank the top 10 most visible brands across different industries and countries.
Learn more about Parcel Perform’s AI Visibility Index for E-Commerce Brands.
How does the AI Visibility Index for E-Commerce Brands work?
The AI Visibility Index uses Parcel Perform’s proprietary engine to analyze real shopping questions consumers ask AI platforms. We measure three metrics—Visibility, LLM Ranking, and Brand Trust.
What does Visibility Score mean?
Visibility Score tracks how often an e-commerce brand is mentioned in AI responses compared to their competitors in the industry.
What does LLM Ranking mean?
LLM Ranking measures how high a brand appears in the list of recommendations on AI platforms.
What does Brand Trust mean?
Brand Trust measures how positively AI platforms describe an e-commerce brand in their responses.
How often is the AI Visibility Index for E-Commerce Brands updated?
The AI Visibility Index updates weekly. This frequency aligns with how often major AI Answer Engine Platforms (ChatGPT, Gemini, Perplexity) update their search indexes.
How do I get my brand tracked on the Index?
You can start by searching the AI Visibility Index to see if you are already ranked. We currently cover 16 industries—including fashion, electronics, home improvement, and pet supplies—with more coming soon. If you don't see your brand listed, you can simply request your AI Commerce Visibility Report.
How are the product categories selected?
Product categories are identified by analyzing real shopping questions consumers ask AI platforms. By determining which products are actively researched within each industry, we then track brand visibility at the category level and show which e-commerce brands dominate.
How are the prompts selected?
The prompts are generated from Parcel Perform's database of real shopping questions that consumers ask AI platforms – covering everything from initial research to the moment they’re ready to buy. They include specific queries like “where to buy”, “what are the best features”, and “what’s the return policy”.