Tracking Number

What is a Tracking Number?

A tracking number is a unique identifier assigned to a shipment in the e-commerce logistics process, allowing customers and businesses to track the package’s progress through the shipping journey, from origin to destination. 

This alphanumeric code serves as a critical link between retailers, carriers, and customers, providing real-time visibility into the location and status of an order. Typically provided by the shipping carrier, tracking numbers can be used on the carrier's website or integrated into the retailer's own branded tracking page to offer detailed updates on package movement, estimated delivery dates, and any potential issues during transit.

Tracking Blind Spots: Why Manual Tracking is Hurting Your Business

Tracking numbers serve as the invisible thread that connects customers to their purchases. Customers expect real-time visibility into their orders, and manual tracking is no longer a viable option. When parcel tracking is not done well, it can lead to a host of problems, from delayed deliveries and lost packages to frustrated customers and increased operational costs.

• Increased Operational Costs: The absence of accessible tracking information often results in a surge of "Where Is My Order?" (WISMO) inquiries, overwhelming customer support teams and increasing customer service costs.

• Increased Delivery Failures: Without proper tracking, packages are more likely to get lost or delivered to incorrect addresses, leading to additional costs, and customer dissatisfaction

• Loss of Customer Trust: Without an accurate tracking number, customers are left in the dark about their order status, leading to increased anxiety and frustration. This can erode customer confidence in your brand, potentially leading to lost customer loyalty.

Unlock Customer Confidence with Real-Time Tracking

With real-time tracking, tracking numbers become more than just a logistical tool – they transform into a powerful asset for building customer trust and driving operational excellence.

• Enhanced Customer Experience: Reliable, easy-to-access tracking information reduces anxiety and builds excitement around the impending arrival of purchases, fostering a positive brand image for your business. This can potentially lead to higher average order values and increased purchase frequency.

• Proactive Communication: Real-time tracking empowers customers with the information they need to stay informed and manage their expectations. Businesses that provide timely, proactive updates also demonstrate a commitment to excellent customer service.

• Reduced Support Costs: With self-service tracking options and accurate notifications, businesses can significantly decrease WISMO inquiries, freeing up support resources for more complex issues.

• Improved Operational Visibility: Comprehensive tracking data provides valuable insights into shipping performance, enabling continuous improvement of logistics operations.

Power-Up your Post-Purchase Customer Experience

Tracking numbers play an important role in the post-purchase customer experience. With Parcel Perform’s Post-Purchase Experience, transform your tracking numbers into powerful tools for customer engagement. 

• Shipment Tracking Across 1,078+ Carriers: Track your shipments in real-time across a vast network of global carriers, ensuring complete visibility into your logistics operations.

• Branded Tracking Pages: Offer your customers a seamless, branded tracking experience that keeps them engaged with your brand throughout the post-purchase journey.

• Proactive Delivery Notifications: Keep your customers informed with automated notifications at every stage of the delivery process, reducing WISMO inquiries and improving customer satisfaction.

By integrating Parcel Perform's solutions, you're not just managing tracking numbers – you're creating a comprehensive, data-driven delivery experience that builds customer trust and drives business growth. Our platform empowers you to transform tracking numbers from a basic utility into a strategic asset that enhances customer satisfaction and operational excellence. Revolutionize your approach to order tracking and elevate your e-commerce logistics by booking a demo with Parcel Perform. Discover how our advanced tracking solutions can become your competitive edge in the e-commerce marketplace.