93% of customers expect e-commerce brands to engage with them proactively during the delivery phase. A winning notification strategy entails sending regular delivery status updates for all relevant events in the shipping journey - from order confirmation, and potential delays, to drop-off alerts and successful delivery events. 

This results in a complex notification flow and setup process involving multiple email creation for e-commerce and marketing teams. With consumers’ email inboxes being increasingly crowded, there is a high pressure to stand out with personalization, meaningful content and impressive design. 

We’re excited to announce an improved real-time HTML editor to help you create powerful delivery email notifications. Its intuitive design and extensive features empower you to create highly optimized and personalized custom HTML email notifications quickly.

Preview your notification emails in real-time

• Real-time rendering of the HTML code

Parcel Perform Real-time HTML editor preview

With the full-page HTML Editor, you can visualize the look and feel of your email notifications while you are still working on them. Rendering happens in real-time as you type in the HTML code, which is much easier than triggering previews for every edit. Make better decisions on visuals, marketing materials and text before you add them to your workflows.

• Preview real-time shipment data for different customers

Parcel Perform Real-time HTML editor preview

With over 40 custom data fields available for personalized content, it's important to check how the email renders for different users. You can choose any shipment in your organization and view actual shipment data fields within the email notification. Easily switch between different shipments by selecting a tracking number. This ensures you can view and verify actual data within the preview instead of field placeholders. For example, in this case, you see ‘John’ instead of {{Customer.First.Name}}.

• Toggle between mobile and desktop view 

View how emails will actually look for your end-customers based on the device they use. Toggle between the mobile and desktop versions of your email in the preview panel to optimize the design and content ensuring a good user experience on all screen sizes.

Advanced HTML validation for error-free emails 

Mistakes naturally happen while coding numerous email variations for the different shipping phases. Our editor guides you to produce error-free HTML code snippets. Get feedback in the form of error messages when there are issues in the HTML Email Templates. During creation, the editor prompts a feedback message within the HTML Content box and the number of issues is displayed within an alert banner. To make it easy for you to resolve these issues, you can see the exact location of the error. 

Start building custom HTML emails for your delivery notifications with ease 

Whether you are an existing Parcel Perform user or a new client, you can start building custom email notifications for delivery updates right away. Use the real-time HTML editor to simplify custom email creation for every delivery phase and watch customer engagement soar. 

Leverage ready HTML templates to inspire or kick-start your process. Talk to your key account manager or request a demo today.

Book a demo with Parcel Perform